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INFINITY @ CHISWICK HONDA

Infinity Motorcycles opened their Chiswick store on Saturday 29th December 2012.  Located within Honda's flagship West London showrooms, this brings the total number of Infinity shops to nine, but is the first time that the company has operated a store within a store.

"Honda Chiswick is a stunning environment to work in" says manager Chris Bacon, who has worked in many of Infinity's London stores over the years.  "Market leading brands like Arai, Schuberth, Shoei, Racer, Rukka, Kriega and Daytona sit very comfortably alongside Honda's wide range of motorcycles and scooters.  And there's even an in-store Costa coffee!"

Founded in 1999, Infinity Motorcycles' roots are in London - their first store opened in Hanger Lane - and since then the British-owned business has expanded across the capital and into other cities, including Norwich, Southhampton and York.

"Over the years we've seen other retailers in the motorcycle industry expanding too far, too fast and come crashing back down to earth" says director David Holloway.  "Our philosophy is very much evolution, rather than revolution, so we'll only open a showroom when there's the right opportunity in the right place.  It's really important to have well trained and motivated staff so that our customers enjoy their shopping experience and come back for more".

Infinity@Chiswick Honda is open seven days a week.  To find out more visit www.infinitymotorcycles.com or call 0208 742 7979


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