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Excellent public relations is vital for your business and brand, but it is resource-intensive.

Is yours one of the many companies that simply does not have enough time, expertise or market knowledge to manage their PR properly? If so, we can help.

Fab-Biker PR specialises in motorcycle public relations and has been making sure clients get noticed since 1996. We provide plug-in support, where and when it's needed.

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Don’t neglect your bike over winter


Traditionally many owners lay up their motorcycles over the cold winter months and the option to avoid paying road tax using SORN has made ‘hibernation’ increasingly popular. However, bikes that are used infrequently can build up condensation in the engine sump, which causes emulsification, turning the oil to a milky white colour and reducing its efficiency. So remember the following tips for a happy and healthy bike to emerge next spring.

  • Do occasionally allow your machine to run to normal operating temperature to burn off excess moisture.
  • Don’t use the bike infrequently for short journeys.

As a general rule any motorcycle that is not used regularly should be run every two weeks to burn off condensation. Put the bike on its centre stand (or a paddock stand if it only has a side stand), select neutral and run the engine for a short period to warm up properly (approximately 10 minutes).

  • Don’t over-rev or allow it to over-heat.
  • Do ensure the bike is in a well ventilated area.

It is important to burn off the excess fuel from being on choke, which under normal road riding conditions would happen much more quickly and efficiently. Ironically, although many owners tend to service their machines after winter, ready for the riding season, it is better to change the engine oil and filter before storing the bike for any length of time, as this ensures maximum protection for engine internals, with additive levels at 100%. Find out more about lubricants at http://www.q8oils.co.uk/

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