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Smart phone users can scan Knox adverts to find local stockist

British impact protection specialists Knox are introducing the latest technology to their advertising to help customers locate their nearest dealer quickly and easily.

Advertisements for Knox Hand Armour, currently appearing in the spring editions of leading motorcycle magazines, feature QR codes, which can be scanned using a camera phone equipped with the correct reader application. This opens a web page on the phone's internet browser that displays a full list of Knox Hand Armour stockists, enabling customers to locate their nearest retailer.

Knox is believed to be the first company in the motorcycle industry to use QR codes in its promotional material

“This innovative technology shows that Knox continues to push the boundaries and use new technologies” states Managing Director Geoff Travell. “Now our customers don’t have to be at a PC to see our dealer list, they can go straight there from wherever they are, pushing more sales through our dealers”.

For further information visit www.knox-lab.com
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