Smart Riders go to Infinity
Smart Riders motorcycle clothing and accessories of Christchurch in Dorset has joined Infinity Motorcycles' chain of 12 stores, but will retain its own identity.
Chris Lippitt, who founded the business in 2004, will continue to run the shop, alongside his current team, selling quality brands as before. The only differences will be a slight change to the name – Infinity @ Smart Riders – and access to some of the products sold in Infinity's other branches.
“We're so excited to be working with Infinity” says Chris. “Our business has grown rapidly over the past 5 years, including nearly double the floor space and stock, and we're looking forward to having the buying-power of a multi-million pound operation behind us.”
David Holloway, Retail Director at Infinity, adds; “When we've absorbed other businesses in the past we always re-branded and re-stocked them, to fit in with the Infinity concept. However, Smart Riders is unique – with a very loyal customer base – and we agreed that a joint-venture approach would be more appropriate.”
Smart Riders stocks 15,000 products from leading clothing & accessory brands and specialises in Bluetooth communications, Sat Nav units and help with fitting and setting up of both.
“We see ourselves as technicians, rather than sales people, explaining as much of the techy stuff as you want so that all of our customers get the opportunity to make an informed choice, regardless of budget” says Chris.
Based in newly refurbished premises that have housed a motorcycle shop for decades, Smart Riders has a well-established brand and reputation for a warm welcome and expert product knowledge.
Infinity @Smart Riders can be found at 187 Barrack Road, Christchurch, Dorset BH23 2AR. For details and opening hours visit www.infinitymotorcycles.com.
Chris Lippitt, who founded the business in 2004, will continue to run the shop, alongside his current team, selling quality brands as before. The only differences will be a slight change to the name – Infinity @ Smart Riders – and access to some of the products sold in Infinity's other branches.
“We're so excited to be working with Infinity” says Chris. “Our business has grown rapidly over the past 5 years, including nearly double the floor space and stock, and we're looking forward to having the buying-power of a multi-million pound operation behind us.”
David Holloway, Retail Director at Infinity, adds; “When we've absorbed other businesses in the past we always re-branded and re-stocked them, to fit in with the Infinity concept. However, Smart Riders is unique – with a very loyal customer base – and we agreed that a joint-venture approach would be more appropriate.”
Smart Riders stocks 15,000 products from leading clothing & accessory brands and specialises in Bluetooth communications, Sat Nav units and help with fitting and setting up of both.
“We see ourselves as technicians, rather than sales people, explaining as much of the techy stuff as you want so that all of our customers get the opportunity to make an informed choice, regardless of budget” says Chris.
Based in newly refurbished premises that have housed a motorcycle shop for decades, Smart Riders has a well-established brand and reputation for a warm welcome and expert product knowledge.
Infinity @Smart Riders can be found at 187 Barrack Road, Christchurch, Dorset BH23 2AR. For details and opening hours visit www.infinitymotorcycles.com.